Multi-award-winning producer Doddington Dairy Ice Cream, located near Wooler in north Northumberland, is proud to announce the launch of a new luxurious range of ‘Dark Skies’ ice cream.
The distinctive 125ml cartons of this bespoke ice cream have been created for two specific markets; performance venues including theatres, cinemas, arenas, and establishments located within Dark Skies Areas of the UK.
The ice cream flavours in this unique collection include Madagascan Vanilla, Salted Caramel, Scottish Strawberry and Belgian Chocolate – all encased in opulent pots decorated in gold.
True to its roots, Doddington Dark Skies Ice Cream is a carefully curated, and skilfully crafted, collection of mouth-watering recipes aimed at the true ice cream connoisseur who enjoys the finer gourmet experiences in life. Created in dark skies country on the Maxwell family farm in the foothills of the Cheviot Hills, the ice cream is 100% natural and made with milk from the family’s own dairy herd.
In anticipation for the new launch, Jackie Maxwell, who has been involved in all aspects of ice cream-making at Doddington Ice Cream since its inception in 2000, said:
“We have been inspired by our unique setting and the dark sky above our farm, which sent us on a journey to create a bespoke brand and special new ice cream flavours. After many months of creating this new imagery along with mixing and taste-testing, we are absolutely delighted to promote the Dark Skies of Northumberland through our delicious new ice cream range.
As one of the least populated and most beautiful regions of the UK, Northumberland is blessed with the darkest of skies at night, thanks to its uninhibited expanse of night sky that is unbroken by light pollution. As such, Northumberland’s International Dark Sky Park was given a gold tier award by the International Dark Sky Association – the world authority on light pollution – making it the best place in England for stargazing.
On seeing and tasting this new brand at the Dark Skies Event in Wooler earlier this week, renowned Astronomer, Richard Darn, who sat on the designation of the Northumberland International Dark Sky Park and who runs dark skies workshops said:
“I believe anything that helps to promote astro-tourism, our dark skies and our unique setting here in Northumberland is a positive addition for the area and I certainly support the new Dark Skies Ice Cream.”
Thanks to this unique setting, stargazing cows at North Doddington Farm benefit from the nutrient rich soil and grass of the area, which in turn produces the richest milk. Add to the mix the finest 100% natural ingredients sourced locally and from around the world and you’ve got the perfect recipe for the creamiest most luxurious ice cream you can imagine.
The identity has been created by the team at a Newcastle-upon-Tyne based branding and creative design agency, Decide, who have worked closely with Doddington Dairy to develop the Dark Skies brand.
Commercial Director, Alistair Quinn explained that the project had captured the imagination of his whole team:
“Seeing it all come together, tasting such delicious ice cream and working with the family has been a real pleasure. These are very high quality ice creams, made in one of the most beautiful parts of the country, and the new packaging and branding needed to encompass both. We truly believe that we have created something which embodies the richness of the dark skies and the natural environment along with a strong identity that will become an iconic brand with longevity.“
So next time you are enjoying a night at the theatre or out and about in a dark skies area, keep your eyes open for this new dark skies-inspired ice cream treat, as once tasted, it will never be forgotten.
For further information on Doddington Ice Cream and Dairy please visit www.doddingtondairy.co.uk or telephone 01668 283010.
Image Shows left to right:
Richard Darn (quoted) and Duncan Wise, Visitor Development and Marketing Manager, Northumberland National Park.